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企業誠信與倫理個案
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企業誠信與倫理個案 
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Item No.:210030 BKTW-0010613994
  
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作者:吳榮貴,李錟鋒,吳朝升,陳俊榮,黃梨香,黃道心,張安琪,鄭明德,蔡美賢
出版社:華立圖書
出版日期:2013年10月01日
語言:繁體中文
版別:初版
装订:平裝
页数:400
印刷:單色印刷
分級:普級
ISBN:9789577843005

內容簡介

本書特色



一、本書中每一個個案都是真實的故事,由9位著者分工撰寫共37篇個案論文,做為企業誠信與倫理的大學課程教材已經進入第三年,以講真實個案故事的方式教學。每篇個案論文的內容,也都附有討論題綱及議題詳解,並列明參考文獻。



二、配合本書個案的教學,也可透過趣味性非課程教學方法,舉辦「企業誠信與倫理個案角色扮演比賽」,由學生以拍攝微電影的短片參賽,以增益教學效果。



三、對於大專校院,像本書這樣淺顯易懂的真實個案教材,適於在課堂以講故事的教學方式來吸引同學的興趣,用以感動學生,讓學生得以具備誠信與倫理的涵養。



四、本書除了適合於做為大專校院有關企業誠信與倫理的教科書或參考書之外,也適合用於產官學界選為研習或教育訓練的參考教材。在產業界,可以本書所分析的個案為員工學習與警愓之參考。在政府機關(構),可以做為公司治理上有關企業誠信守則之遵循參考。在學界,本書所提供的淺顯個案介紹可供引導出更為深入詳盡的個案研究與分析之參考。
 



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