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行銷英文
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行銷英文 
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Item No.:244674 BKTW-0010632340
  
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RM 60.50 (USD 13.81)
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ISBN: 9789577299505
Author: 王建民
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作者:王建民
出版社:貝塔
出版日期:2014年04月15日
語言:繁體中文
版別:初版
装订:平裝
页数:264
印刷:雙色印刷
分級:普級
ISBN:9789577299505

內容簡介

廣告 / 商品行銷 / 會議、簡報 / 商展、談判 / 英語檢定


◎前進外商、百大企業必備商英力!


◎迎戰多益、國考必備考試力!

本書特色



商務英文最實用的4大主題精選收錄


內容涵括「廣告」、「商品行銷」、「會議簡報」、「商展談判」主題,從媒體通路、促銷活動、產品定位、廣告表現、銷售計畫,到會議簡報圖表、詢價與報價、合約、談判、展場設備等行銷相關用語一應俱全。



國考、研究所、多益、留學檢定最常考「行銷」!


國考、研究所、多益等重要英語檢定皆以「行銷」為高頻出題內容。本書收錄各大考試相關考古題與擬真題,包含聽力、閱讀測驗等題型,方便讀者自行檢測,同時提升應試能力。



跟讀MP3 強化溝通力


「主題單字」、「好用句」全長2小時14分鐘,皆由專業外籍老師錄製。利用MP3反覆跟讀,打造完美英語溝通力。



你不能錯過本書


(1) 廣告、媒體、公關、行銷、外派等職場人才


(2) 鎖定國營企業、公職、留學、多益、研究所等英語檢定考生



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