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文創淘金熱:The Fifth Innovation
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文創淘金熱:The Fifth Innovation 
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Item No.:248837 BKTW-0010636697
  
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ISBN: 9789865714970
Author: 覃冠豪
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作者:覃冠豪
出版社:上奇時代
出版日期:2014年05月28日
語言:繁體中文
版別:初版
装订:平裝
页数:392
印刷:單色印刷
分級:普級
ISBN:9789865714970

內容簡介

The Fifth Innovation!
21世紀最讚的產業──文創,一個點子就可改變全世界!


繼農業、工業、資訊、數位網路革命之後


產業史上能量最強、範圍最廣的「第五波:創意革命」


一場「革新」浪潮正以迅雷不及掩耳之勢席捲全球!



「設計不等於文創」,打造「商品化創意」才是真骨頂


同時創造財富、價值與獨占市場的破壞力


帶你徹底解碼創意經濟成功背後的絕對法則



一談到文創,你和你身邊的人一定都很疑惑:



文創產業,如何獲利?


有創意與社群行銷就能成功嗎?


賺錢的好點子要去哪裡找?



作者獨創T-P-C-N 文創矩陣攻略,帶你看出自己的文創優勢。



傳統VS流行VS現代VS利基,選出適合你的文創模式與行銷獲利。



文創不再只是文化創意,更要文化創鑫!



創造財富、價值與獨占市場的破壞力──即將引爆全球的第五波產業革命!



抓準流行x貼近生活x再加上一個好點子


馬上定義你的創意產品


找出特色企業發展模式


深耕文化消費族群,現在就開始---帶動社群、風靡世界!

名人推薦



逢甲大學 副董事長 台灣社會學泰斗 高承恕


桃園縣政府文化局 局長 張壯謀


台灣科技大學 管理學院 前院長暨特聘教授 盧希鵬等 專文推薦



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