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零元行銷:吸睛也吸金的網路文案,保證商品件件熱銷
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零元行銷:吸睛也吸金的網路文案,保證商品件件熱銷 
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Item No.:262595 BKTW-0010651194
  
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RM 55.30 (USD 12.63)
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ISBN: 9789863750246
Author: 徐茂權
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作者:徐茂權
出版社:有意思
出版日期:2014年09月25日
語言:繁體中文
版別:初版
装订:平裝
页数:288
印刷:單色印刷
分級:普級
ISBN:9789863750246

內容簡介

創意寫作18招:挖歷史、借東風、造新聞…
經典案例20則:故事性、聯想式、逆向思考…
常見行銷80問:寫文案的靈感從哪來?帳號被封怎麼辦?
寫出讓13億人口下單的網路文案,不用花錢網友就會替你轉貼!


網路文案的5W1H,完整集結!


WHAT——文案因載體變化進入了新的時代,這潮流您一定要跟上!


WHO——文案和廣告分不了家。文案行銷幾乎適用於所有行業!


WHY——網路文案擁五大優勢:成本低、信任度高、持續性強、受眾精準、操作靈活,網上瘋傳,推廣首選!


HOW——想大展身手了嗎?傳授文案行銷必學的三個工具,帶您實戰演練!


WHERE——不同網路平台各有不同的特性和擁護者。千萬別想用一篇文案在網路世界走天下!


WHEN——精心設計的文案,可別敗在最後一步!選對時機發送,讓網友對您的貼文超有感!



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