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是的,我們最便宜!:從鄉村小店到零售巨頭的沃爾瑪傳奇
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是的,我們最便宜!:從鄉村小店到零售巨頭的沃爾瑪傳奇 
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Item No.:289011 BKTW-0010679892
  
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RM 82.80
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RM 60.50 (USD 13.78)
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RM 22.30 (26.9%)
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ISBN: 9789863753537
Author: 彭劍鋒,孟澤元
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作者:彭劍鋒,孟澤元
出版社:上奇資訊
出版日期:2015年06月30日
語言:繁體中文
版別:初版
装订:平裝
页数:376
印刷:單色印刷
分級:普級
ISBN:9789863753537

內容簡介



它是全世界最大的私人僱主,


員工人數僅次於美國國防部與中國人民解放軍



它號稱「永遠低價」,創立五十餘年來


始終透過科技即時平衡顧客、庫存、供應商的三方角力



從鄉村小店到零售巨頭,


沃爾瑪如何殺出重圍?



在亞洲,


沃爾瑪與阿里巴巴攜手合作,開通支付寶的手機付款服務, 徹底融入在地的消費模式。



在北美,


沃爾瑪斥資約1.65億加幣,收購美國零售商Target在加拿大的部分資產。



從實體到線上,沃爾瑪的腳步不停歇,


預計今年夏天推出「線上購物‧保證三天到貨」服務,


收費硬是比亞馬遜便宜了將近一半!



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