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「後」電視時代:串流、競合、政策
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「後」電視時代:串流、競合、政策 
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Item No.:298439 BKTW-0010689689
  
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RM 51.80 (USD 11.80)
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ISBN: 9789866893711
Author: 彭芸
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作者:彭芸
出版社:風雲論壇
出版日期:2015年09月11日
語言:繁體中文
版別:初版
装订:平裝
页数:263
印刷:單色印刷
分級:普級
ISBN:9789866893711

內容簡介



世界在變化,傳播科技日新月新,數位經濟已然成型,傳統媒體不是衰亡就是轉型。我們身處在「後」電視的時代中,手機、平版、數位、行動、4G、大數據、雲端,處處充滿機會,卻也讓人迷惑。



本書分成三個單元,從『理論篇』開始,探討新媒體、後電視,第二單元『營運篇』,討論傳統媒體的生存與轉型,以及數位平台的競合關係。第三單元『政策篇』,體認傳統規約的侷限、各國規約機構向競爭轉,我國規管機關-通傳會,面臨匯流,思考法規鬆綁諸面向。



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