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堅持利潤的價格談判術
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堅持利潤的價格談判術 
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Item No.:311516 BKTW-0010703259
  
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RM 63.70
On Sale For: 
RM 46.50 (USD 10.81)
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RM 17.20 (27.0%)
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ISBN: 9789863319436
Author: 箱田忠昭
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商品別名:新版「高���」�言����?��?業����
作者:箱田忠昭
譯者:李璦祺
出版社:台灣東販
出版日期:2016年01月20日
語言:繁體中文
版別:初版
装订:平裝
页数:208
印刷:全彩印刷
分級:普級
ISBN:9789863319436

內容簡介

顧客殺價是理所當然。
既然如此,業務員也要把價格能抬多高就抬多高!
 


「這樣太貴了,打點折扣吧。」當顧客這麼說時,你會如何回答?
       


身為一個專業的業務員,就必須先準備好完美的答案,並順利地說服對方,讓對方願意付錢。一個專業的業務員,就該有十足的技巧,化解顧客的回絕和反駁,使買賣順利成交。
       


若是只要降價求售就好,那銷售的工作誰都能輕鬆勝任。能不殺價而保有合理利潤,才是業務員展現真功夫之處。
       


現在市場上的削價競爭愈來愈激烈。然而,企業一旦陷入銷價競爭的泥淖,就只有倒閉一途。過去所有以廉價作為唯一賣點的公司,現在全都關門大吉了。
       


本書網羅了各式各樣的銷售技巧,讓商品即使被顧客嫌「貴」仍能順利賣出,而且這些是從業務菜鳥到業務老手,甚至是管理階層都需要習得的技巧。這本書可以幫助您在「諮詢式銷售(Consultative Selling)」、「價格談判」的商談上得到自信,使業績蒸蒸日上,同時確保公司利益,進而搖身一變成為一名王牌業務員。



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