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新東協‧新思路:啟動未來經濟引擎的關鍵
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新東協‧新思路:啟動未來經濟引擎的關鍵 
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Item No.:312188 BKTW-0010704195
  
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ISBN: 9789863412366
Author: 菲利普.科特勒,陳就學,許丁宦
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商品別名:Think New ASEAN!
作者:菲利普.科特勒,陳就學,許丁宦
譯者:任立中,曾光華
出版社:美商麥格羅‧希爾
出版日期:2016年02月24日
語言:繁體中文
版別:初版
装订:軟精裝
页数:272
印刷:單色印刷
分級:普級
ISBN:9789863412366

內容簡介

東協為臺灣第二大出口市場+2015.12.31東協共同體正式成立……
現在就是進軍東協的最佳時機!
行銷學教父菲利普‧科特勒
教你掌握趨勢、布局東協、行銷未來!


海外市場的機會,永遠為準備充分的人而存在!



東協日益擴展,現代化商業活躍,促使各大企業持續精進其行銷策略。然而,要建立永續經營的強大企業和品牌,並非一次性的流程,而是一連串的改革。而刺激此種改革的,是持續的創新,以及深入了解該地區的消費者。



《新東協‧新思路》從東協趨勢切入,融合最新行銷理論與企業實務,分析布局東協市場的策略,勾勒出橫跨數十種產業,包含Apple、Samaung、紀伊國屋書店、寶僑、Honda、網購平臺Zalora等近50家企業的成功模式。



關於企業在東協經商時應該如何思考其行銷策略,行銷學教父菲利普‧科特勒提供了最新的觀點,必能做為當前或潛在企業開發東協市場之參考。

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