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用生活常識就能看懂財務報表
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用生活常識就能看懂財務報表 
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Item No.:312523 BKTW-0010704573
  
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RM 55.30 (USD 12.60)
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ISBN: 9789862729694
Author: 林明樟
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作者:林明樟
出版社:商周出版
出版日期:2016年01月30日
語言:繁體中文
版別:初版
装订:平裝
页数:232
印刷:雙色印刷
分級:普級
ISBN:9789862729694

內容簡介

【只要懂中文,你就看得懂財報!】
不怕數字密密麻麻,一眼抓出最關鍵的投資密碼!
只要懂得加減乘除,就能看穿公司隱藏的危機!
以最直觀的日常案例,教你中翻中解釋財報概念!


財務報表是一種語言學,難的是中翻中。中英夾雜的專有名詞看似複雜,其實靠常識就足以理解,不必辛苦死背定義。你無須鑽研艱深數字與公式,只要運用個人生活中的財務思維,就能推導出公司經營的各種關鍵資訊,看穿投資密碼!



●瞭解三大報表立體觀,避免落入帳務造假陷阱!


●搞懂損益盈虧純屬帳面進出,預估的淨利不等於現金!


●學會損益表與資產負債表的綜合運用,輕鬆判斷經營績效!


●抓出現金流量往來的真相,真正看出公司的獲利含金量!

【領銜推薦】



戴勝益 王品集團創辦人


何飛鵬 城邦出版集團首席執行長


黃明漢 神基科技董事長


宣建生 冠捷科技董事長


許景泰 SmartM 創辦人


楊佳燊 傑思‧愛德威創辦人暨執行長


謝文憲 商周部落格、蘋果日報 職場專欄作家


王永福 上市公司簡報顧問、《上台的技術》作者



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