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行家這樣開餐廳2:HOLD住常客年年賺
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行家這樣開餐廳2:HOLD住常客年年賺 
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Item No.:313213 BKTW-0010705248
  
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ISBN: 9789571365374
Author: 林嘉翔
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作者:林嘉翔
出版社:時報出版
出版日期:2016年02月16日
語言:繁體中文
版別:初版
装订:平裝
页数:208
印刷:單色印刷
分級:普級
ISBN:9789571365374

內容簡介



林嘉翔老師的《行家這樣開餐廳》暢銷多年,成為餐飲界人人必讀的經典好書。現在更進一步具體提出成功經營餐飲業所需的十一項實力:餐飲市場判讀力、開創藍海的洞察力、優質常客提升力、口耳相傳的行銷力、商圈地段的選擇力、招牌門面的吸客力、客席廚房的運作力、熱賣商品的開發力、服務接待的感動力、顧客抱怨的化解力、優質團隊的養成力。可提供從事餐飲業相關人員必備的專業理論與實務經驗的經營祕訣。



經營餐廳一定要知道


‧女性顧客比例愈高的餐廳,業績愈穩定。


‧無法穩定擁有50%以上高消費頻率常客,餐廳經營即已出現嚴重警訊了。


‧首次客若一個月內連續光顧超過三次,就有很高機率成為常客。


‧累積消費金額在前端20%的優質常客對餐廳營收貢獻可達80%,而後續潛力源源不絕。


‧顧客進入餐廳的短短三秒鐘內,即可決定對餐廳65%的印象。


‧對服務人員有好感的顧客升級為優質常客的機率,是對服務無感者的五倍。

名人推薦



方 苓/欣葉國際餐飲集團品牌總監


李青松/輔仁大學餐旅管理學系教授、社團法人臺灣民宿協會祕書長


馬嘉延/開平餐飲學校校長


劉聰仁/國立高雄餐旅大學餐飲管理系教授兼系主任


藍隆盛/社團法人臺北市美食國際交流協會理事長、銀翼餐飲事業有限公司總經理


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