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休閒產業的財務管理(四版)
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休閒產業的財務管理(四版) 
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Item No.:313639 BKTW-0010705868
  
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ISBN: 9789864570188
Author: 杜麗娟,許秉翔
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作者:杜麗娟,許秉翔
出版社:智勝
出版日期:2016年01月20日
語言:繁體中文
版別:四版
装订:平裝
页数:424
印刷:單色印刷
分級:普級
ISBN:9789864570188

內容簡介



本書幾經再版,努力朝能將開闊讀者視野的實例研究與分析,與時並進地納入每一次的出版之中,並維持理論與實務並重的撰寫風格,以引導讀者較廣而深地認識財務管理的應用範疇。例如,在前一版便已納入介紹,台灣休閒餐飲業者在大陸市場發展連鎖過程中的資本結構規劃與籌資策略實務;在本書四版中,則將納入現今台灣在休閒領域極具國際競爭力,另一個明星產業的發展議題:近年台灣民宿產業高速成長,吸引許多青壯人口投入,但法令上的緊箍咒使得多數業者無法合法化,業者們承受日益高漲的經營風險之餘如何因應,透過筆者田野調查的資料整理,讀者可快速掌握台灣民宿產業的核心發展議題。



而藉由本書的六大架構設計,讀者依序逐章閱讀,除了能體會休閒產業的投資風險與財務特性之外,也能掌握一定程度的財務管理技巧。讀者亦可隨意擇章閱讀,穿插在各個章節的豐富實務案例,能幫助讀者瞭解到許多休閒產業的經營背後,財務管理的施力處。



一、投資評估篇(投資風險管理理論與實務操作)


二、資金規劃與管理篇(資金成本與資金缺口管理實務)


三、財務報表分析篇(IFRSs財務報表分析)


四、股利與股價篇(休閒產業的股利政策特性)


五、特殊課題篇(藉力使力&併購議題:休閒產業常見的壯大策略)


六、案例分析篇(主要休閒行業之實例分析)



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