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一出手就大賣
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一出手就大賣 
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Item No.:313793 BKTW-0010705821
  
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ISBN: 9789869254151
Author: 張凱文
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作者:張凱文
出版社:茉莉出版社
出版日期:2016年02月16日
語言:繁體中文
版別:初版
装订:平裝
页数:192
印刷:單色印刷
分級:普級
ISBN:9789869254151

內容簡介



找到顧客想要的



單純強調品牌或商品品質的行銷時代已經過去,顧客需要的並不只是商品或服務,而是買了這項商品之後,可以擁有什麼樣的理想生活?會有什麼樣的體驗?會發生讓人開心的事嗎?



大賣的行銷技巧大公開



1.創造商品本身的特殊性


2.觸動消費者的感動神經


3.挑起消費者的購買行動

本書特色



.大量實例解析


運用實例來解析行銷學理,最適合目前滑世代的新行銷。



.省時又高CP值


本書行銷架構完整,符合現代人有限的學習時間。



.掌握商品大賣的新趨勢


只要懂得利用行銷建立與顧客的「關聯性」,商品品牌便會深入消費者心中,當要購買相似商品時,自然會找「關係密切」的商店購買。



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