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全球品牌跨境電商營運模式:美國網購市場與跨境電商新商機
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全球品牌跨境電商營運模式:美國網購市場與跨境電商新商機 
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Item No.:314217 BKTW-0010706347
  
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ISBN: 9789574953523
Author: 外貿協會
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作者:外貿協會
出版社:外貿協會
出版日期:2016年02月04日
語言:繁體中文
版別:初版
装订:平裝
页数:184
印刷:全彩印刷
分級:普級
ISBN:9789574953523

內容簡介



美國不僅是全球規模最大的網購市場,且逐年呈穩定成長趨勢。如何對接美國網購市場的特性,包括不斷快速竄起的無實體店面、純電商網站等網購平台,皆是有意拓展美國市場的您不可不知的重要趨勢。





本書作者親赴美國市場做近距離實地調查,並與多家知名網購平台、網路商店、網路銷售業,以及網購物流企業部門的高階主管們進行訪談,完整蒐集美國網購的最新市場資訊,並將長期觀察美國市場的心得彙集成冊,提供臺灣業者最佳的參考資訊、最實用的策略建議,是一本不可錯過的網購市場與跨境電商專業指南。








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