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企業管理(管理學‧企業概論):雙Q歷屆試題解析(郵政考試、各類國民營考試適用)
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企業管理(管理學‧企業概論):雙Q歷屆試題解析(郵政考試、各類國民營考試適用) 
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Item No.:314506 BKTW-0010706705
  
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ISBN: 9789861289946
Author: 吳俊,吳江林
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作者:吳俊,吳江林
出版社:志光
出版日期:2016年01月28日
語言:繁體中文
版別:初版
装订:平裝
页数:528
印刷:單色印刷
分級:普級
ISBN:9789861289946

內容簡介

本書特色



內容完整


本書整合目前企業管理可能命題的參考用書,依據各章節命題重點編入測驗及申論題。


讓考生瞭解整體概念、內容及架構,跳脫只做歷屆試題的片斷性記憶。



架構清晰


分為管理學及企業概論兩大部分,管理學係按照其基本概論及管理功能等加以編排;企業概論則按照企業功能及企業整體經營與管理加以編排,架構清晰,條理分明。    



強化行銷及財務管理


本書在撰寫時,於行銷學部分架構相當完整,掌握行銷學命題重點,亦可應付行銷學單科考試。另外財務部分必考之題目力求完整,精確解題。



歷屆試題精確解析


附上103年至104年有關台電、中油、郵政、鐵公路、中華電信、農會歷屆試題暨解析,充分練習考古題,強化考取實力。



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