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策略管理新論:觀念架構與分析方法(三版)
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策略管理新論:觀念架構與分析方法(三版) 
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Item No.:315419 BKTW-0010707498
  
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ISBN: 9789864570195
Author: 司徒達賢
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作者:司徒達賢
出版社:智勝
出版日期:2016年02月19日
語言:繁體中文
版別:初版
装订:平裝
页数:524
印刷:單色印刷
分級:普級
ISBN:9789864570195

內容簡介



本書所介紹的策略形態分析法、策略矩陣分析法,以及產業矩陣,主要為作者本人的原創,是策略管理領域中相對完整且具操作性的觀念工具,且自出版後十餘年來在個案教學及協助實務界分析其策略時,在無數策略議題的試鍊下,愈來愈見精緻與廣袤。在學習面,可以協助學習策略管理的同學,很快就能掌握個案的重點,切入策略問題的核心,進行「策略描述」、「前提驗證」、「方案選擇」與「行動計畫展開」等步驟;就實務面,本書對於高度複雜的策略思考及分析所能產生的潛在貢獻也日益提高,對策略制定持嚴謹態度的企業高階領導人或策略規劃幕僚單位而言,在內部的資訊與意見溝通、創意的蒐集、策略構想的呈現與評估、長期的環境偵測、動態因應,以及經營績效上極具正面作用。



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