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創業實務
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創業實務 
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Item No.:315517 BKTW-0010707762
  
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RM 77.70 (USD 17.74)
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ISBN: 9789863451952
Author: 桂世平
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作者:桂世平
出版社:鼎茂
出版日期:2016年02月17日
語言:繁體中文
版別:初版
装订:平裝
印刷:單色印刷
分級:普級
ISBN:9789863451952

內容簡介



台灣的企業經營,越來越趨向集團化、財團化,台灣創業市場競爭非常激烈,所以在台灣想要創業成功,創業者就必須具備更多創業的相關知識,才能夠在激烈競爭的創業市場中脫穎而出。
 


台灣在這一年以來,新創事業的家數有減緩的趨向,年輕人即使有心想要創業,但是卻苦於資金不足而難以圓夢。但有更多的年輕人沒有創業的雄心壯志,希望藉由本書的出版,能夠激發出更多人創業的企圖心。
 


本書主要從八個創業單元分別加以介紹,包括創業準備與市場調查、商業模式與立案登記、商品規劃與管理、創業計畫書撰寫、資金籌措與貸款規劃、行銷通路與銷售規劃、人力規劃與經營管理、財務規劃與管理等。
 


希望藉由本書,讓有意創業的朋友,了解創業相關的知識以及法規,學習創業的相關專業知識以及管理技術,能夠讓想創業的朋友,成功追尋自己心中理想的事業,成功創業當老闆!



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