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品牌,讓企業歷久不衰:惠普的經營故事
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品牌,讓企業歷久不衰:惠普的經營故事 
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Item No.:316984 BKTW-0010709011
  
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ISBN: 9789863756552
Author: 彭劍鋒/主編,周禹,白潔,胡淑珍/著
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作者:彭劍鋒/主編,周禹,白潔,胡淑珍/著
出版社:有意思
出版日期:2016年03月31日
語言:繁體中文
版別:初版
装订:平裝
页数:416
印刷:單色印刷
分級:普級
ISBN:9789863756552

內容簡介



成立超過70年,


惠普是全球最大個人電腦業者


面對資訊服務的產業瞬息萬變,


這家老企業能否擺脫連年的虧損,寫下新的傳奇?




面對市場的嚴峻考驗


惠普已拆分成兩家企業:


專注企業軟硬體和服務解決方案的HPE,


以及印表機和個人電腦的HPI





這並不是惠普第一次分割旗下事業


1999年,惠普將醫療、量測儀器等業務獨立,後成為現今的安捷倫科技





且看惠普歷經70多年的競爭、考驗


建立品牌,分分合合,屹立不搖





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