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Item No.:318953 BKTW-0010710722
  
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ISBN: 9789869277662
Author: 張凱文
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作者:張凱文
出版社:茉莉出版社
出版日期:2016年04月07日
語言:繁體中文
版別:初版
装订:平裝
页数:224
印刷:單色印刷
分級:普級
ISBN:9789869277662

內容簡介



找到顧客想要的


單純強調品牌或商品品質的銷售時代已經過去,顧客需要的並不只是商品或服務,而是買了這項商品之後,可以擁有什麼樣的理想生活?會有什麼樣的體驗?會發生讓人開心的事嗎?





一看就懂,輕鬆學會


全書完全沒有花俏難懂的專業術語,作者將自己數十年的銷售經驗歸納彙整出多眾多實例說明,讓你一看就懂,一學就會,輕鬆成為銷售高手!

本書特色





根據統計,超過50%以上的老闆是從「業務員」幹起,銷售就是那麼一個迷人又受爭議的工作,學會銷售可以上天堂,不會銷售沒幾天就陣亡,如果你想要一個成功的人生,那就從現在開始,下定決心學會銷售吧!





*精選銷售案例


匯集了大量相關的銷售實戰案例,提煉出在銷售中卓有成效的各種心理策略,讓你了解並掌握隱藏在銷售背後的深層客戶心理,運用本書介紹的心理策略,你可以明白客戶的性格類型、洞察客戶的心理需求、抓住客戶的心理弱點、突破客戶的心理防線、解除客戶的心理包袱、贏得客戶的心理認同。





*新手業務的銷售指南


通過本書,你將學會如何在銷售流程中掌控客戶的各種心理,讓你能夠輕鬆應對並掌握客戶的心理變化,以心攻心、見招拆招,讓你進入一個「知已知彼、百戰百勝」的最高境界。





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