Support

Superbuy Live Support
www.superbuy.my
 
看電影學行銷
100%
Authentic
看電影學行銷 
   (Write a Review) |
Item No.:321523 BKTW-0010713491
  
Normal Price: 
RM 89.90
On Sale For: 
RM 65.60 (USD 14.98)
Save: 
RM 24.30 (27.0%)
Superpoint 
66 points
Brand:
Stock:
Available  
Delivery within 5 - 10 working days
ISBN: 9789864510634
Author: 莊銘國,陳益世,蔡佾君
Your Preference:
Quantity:
Add to watchlist

购物说明

1。所有的台湾书籍将由台湾进口,如需从台湾调货,空运可能将需5-10工作天
2。根据条规, 所有书籍将采先付款先发货方式,短暂缺货将可能发生,补货需5-14或以上工作天。

如有不便之处请多多包涵。 若您在订购商品之前希望跟进一步了解商品情况,或任何疑问,请先来函或来电与客户人员联络。 谢谢!

 


作者:莊銘國,陳益世,蔡佾君
出版社:書泉
出版日期:2016年04月25日
語言:繁體中文
版別:初版
装订:平裝
页数:372
印刷:單色印刷
分級:普級
ISBN:9789864510634

內容簡介



看電影不只看劇情.還可偷學行銷技巧


繼《看電影學管理》.作者再度傳授行銷力




看《奶爸安親班》如何運用差異化行銷管理,打敗強勁對手。《三國演義》中,孔明怎麼施展推銷技法,促成聯盟抗曹大計。和《赤壁》學習剖析巿場占有率的方法。追隨《來自星星的你》時尚感,走訪《海角七號》場景,找到行銷商機。小魚吃大魚戰略,讓後宮甄嬛與半澤直樹化險為夷......。全書使用大量電影情節,以案例方式作為行銷主題的探討與分析。包括行銷的戰略與戰術、市場占有率、創意行銷等最常使用的行銷手法,讓讀者在生動精彩的氛圍中,吸收行銷觀念與方法。





本書以「行銷管理」為起點,運用大量的案例研討行銷主題。行銷的戰略與戰術、市場占有率、創意行銷等一連串的行銷主題,藉由電影讓讀者快速掌握行銷技巧。



全書共有十五單元,選用超過十五部影片,跨越時間與地點的距離,從《三國演義》到《KANO》,部部經典、部部是商機。單元一「行銷管理」為行銷戰略;單元二「推銷實務」為行銷戰術;單元三至單元六的紅海策略,是身在商場如戰場的戰略運用;單元七至單元十一的藍海策略,將介紹多種的技法進行創新行銷;單元十二至單元十四行銷未來;單元十五則為行銷的整合,從營業開始、也從營業結束。





If you cant find the books in Superbuy.my, please Email us the title and we will search and order for you.

找不到你要买的书吗?立即 Email 至 Superbuy 你要找的书名, 我们将帮您下单。




 Customer Reviews on 看電影學行銷

 There are no reviews for this product. Be the first one to share your opinion!

Create your review 


Question and Answer on 看電影學行銷 


(0) Q & A on 看電影學行銷   
Ask a Question


Recently Viewed


 
No Data.
 
Our operation hours is 9 am to 6 pm Monday to Friday,we'll back to you in normal business hours.
Q & A: 看電影學行銷   
Ask a Question
 


Step 1: Browse/Search Product

Browse and select the product that you are interested through product category or product search.

Step 2: Add to Cart

Click the “Add to Cart” button to add items to your shopping cart and click the “Continue Shopping” button if you would like to continue shopping.

Step 3: Checkout & Login

If you are a first time purchaser you are requested to create an account with SuperBuy during the CheckOut. If you are an existing user, please login to complete the CheckOut. 

Step 4: Select Shipping Method

Select the desired shipping method, such as Poslaju or self-collect. (Note: Some items might use other courier services other than Poslaju. For self-collect, please contact us before you come to collect the items.)

Step 5: Select Payment Method

Select the payment method. We accept credit cards (Visa/Mastercard), Maybank2U, CIMB online, EPP, PayPal. You must then confirm the payment.

Step 6: Complete

The order is completed and you may print the receipt as a record.

 

You may also interested in :
scanitmobile
How QR Codes work
1. Get a free QR Barcode Scanner App for your smartphone
2. Point your phone to scan the code
3. Scan and Share it!