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管理學:建立觀光休閒事業的競爭優勢
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管理學:建立觀光休閒事業的競爭優勢 
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Item No.:323562 BKTW-0010715416
  
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ISBN: 9789577846488
Author: 邱繼智,黃榮鵬
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作者:邱繼智,黃榮鵬
出版社:華立圖書
出版日期:2016年05月01日
語言:繁體中文
版別:三版
装订:平裝
页数:520
印刷:雙色印刷
分級:普級
ISBN:9789577846488

內容簡介



本書係以服務業管理為導向,具有取材詳盡、架構完整、闡述分明、邏輯清晰、理論新穎等特色,並且包含專有名詞中英對照、重點提示,再輔以台灣觀光、休閒、餐飲、零售業實際案例,完整且具體地陳述管理理論與實務。同時,在各章末設計內容摘要、重要觀念、自我練習、自我測驗、問題與討論等單元,使讀者容易吸收管理理論,進而應用於實務上。



本書首先系統化地介紹本書各章將探討的議題,包括組織與管理的意義、管理理論的演進、管理環境及決策等內涵;再者,分別介紹規劃、組織、領導及控制等管理功能和技巧;並於相關章節中探討在知識經濟時代下,組織要如何面臨創新與變革管理,以及建立高績效團隊、平衡計分卡及學習型組織等議題。



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