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為什麼頂尖業務手上總有好客戶?
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為什麼頂尖業務手上總有好客戶? 
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Item No.:324108 BKTW-0010716139
  
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RM 51.80 (USD 11.83)
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ISBN: 9789863810827
Author: ?田雅俊
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作者:?田雅俊
譯者:黃雅慧
出版社:八方
出版日期:2016年05月19日
語言:繁體中文
版別:初版
装订:平裝
页数:272
印刷:單色印刷
分級:普級
ISBN:9789863810827

內容簡介

技壓全球王牌業務2300人!業績Top1的超級銷售力!
簽約率99%,掌握老主顧、把奧客變金主的銷售神技巧!


客戶越來越少了?每個月業績都是低空飛過?


不管去哪裡都吃閉門羹?老是被客戶砍價或拗優惠?


人脈都用光了,要怎麼開發新客戶?



90%的業務員還在用舊觀念、老招數跑業務,只找「想買的客戶」!


10%的頂尖業務,找到「想買的客戶」+「中間客戶」!


小單、大單拿不停,手上always有好客戶,客戶還會主動轉介紹!



★日本企業戰略經營公司CEO──?田雅俊獨家揭露「Top Sales的祕密」


★日本各大企業爭相邀聘授課,加強員工的業務力!成立日本全國性組織「Top Sales Link」,擁有超過1500名優秀業務員的銷售技巧與祕訣!



銷售技巧大轉型!從新人業務到後菜鳥皆適用!



本書將客戶分四大型,針對「中間客戶、潛在客戶」,從銷售前的準備、提案、拜訪客戶、成交關鍵、提點客戶,教你如何導引客戶需求、提升商品或服務的興趣,並同時提供客戶選擇方法,進而掌握潛在顧客群,大幅提升銷售業績。



▼Top Sales跑業務,只需要三步驟





STEP 1:導引客戶需求


業務員應該下功夫訪談客戶,提供市場資訊,導引客戶的購買需求浮出檯面;進而激發客戶產生。



STEP 2:提高商品或服務的興趣


當客戶產生「購買」意願以後,告知「購買的優點」與「不買的缺點」,提高客戶對商品或服務的興趣。



STEP 3:傳達「選擇方法」


從專業的立場針對有購買需求,卻猶豫買或不買的客戶,傳達「該買什麼」或「該選擇哪一種商品」等判斷標準,誘導客戶下單。

本書特色



掌握成交關鍵:針對業績平平、人脈趨於飽和、想要再創業績高峰的業務員。


銷售方法大轉型:供過於求的時代,教你如何運用創新的銷售技巧及應變方式,開拓銷售藍海!


維繫客戶關係:把過客、奧客,通通變成主動介紹的老主顧!


不只做業務,還要賣口碑:從銷售技巧到心法,教你打造個人口碑!



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找不到你要买的书吗?立即 Email 至 Superbuy 你要找的书名, 我们将帮您下单。




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