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Before&After:解構文宣品設計準則(四版)
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Before&After:解構文宣品設計準則(四版) 
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Item No.:324319 BKTW-0010716650
  
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ISBN: 9789863754466
Author: John McWade
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作者:John McWade
出版社:有意思
出版日期:2016年05月27日
語言:繁體中文
版別:四版
装订:平裝
页数:208
印刷:全彩印刷
分級:普級
ISBN:9789863754466

內容簡介



設計與作品「說了什麼」或「做了什麼」,有著密不可分的關聯




設計是一連串的過程,最關鍵的步驟就是第一步:「決定要達到何種效果。」換句話說,問問自己到底要「做什麼」?一旦知道要做什麼,便可開始考慮要表達什麼、要用何種概念來表達,用哪些元素如字型、色彩、圖像等,表達概念所需的一切,接著將它們組合在一起,完成最後的成品。





從廣告到新聞,從名片到海報,與你分享不同文宣品的設計秘訣。簡單明瞭的內容,成品均有詳細的規格說明,讓你輕鬆就能上手。





有捨才有得!分享去蕪存菁,讓作品更搶眼的方法。



本書特色





滿腦子充滿了想法,實際成品卻總是少了一點韻味?





文宣滿天飛的年代,怎麼讓自己的作品能讓顧客多看一眼?





失之毫釐,差之千里用在設計上真是再貼切不過了!微瑕與完美往往就在一線之間。從廣告文宣到產品小冊;從新聞報導到個人履歷,不同的文宣品有著不同的設計訣竅,不同的字型更能帶來不同的氛圍,而這正是美好餘韻的主要根源。看本書作者以他多年累積的經驗,娓娓道來亮眼設計的秘訣。從今天開始,不管是公司形象廣告、產品規格書,抑或其他的文宣品,就讓它們也以全新的面貌深植人心吧!



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