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非營利組織概論(增訂二版)
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非營利組織概論(增訂二版) 
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Item No.:326414 BKTW-0010718672
  
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ISBN: 9789577325228
Author: 林淑馨
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作者:林淑馨
出版社:巨流圖書公司
出版日期:2016年06月15日
語言:繁體中文
版別:二版
装订:平裝
页数:304
印刷:單色印刷
分級:普級
ISBN:9789577325228

內容簡介



本書是針對非營利組織初學者所撰寫的,特別是非社會科學領域卻關心非營利組織的學習者。相較於多數非營利組織的相關書籍著重在理論的介紹,本書則以較少的理論和較多的實務分析來增加讀者對非營利組織的認識。因此,本書共分為三篇14章,分別從基礎概念、策略管理和實際運作三大面向來介紹非營利組織;尤其是第二篇策略管理部分,則從治理、課責、行銷、募款等議題來進行詳細介紹,以期加深讀者對非營利組織的瞭解。

本書特色



‧以精簡的文字和多樣個案的介紹,引發學習興趣,是認識非營利組織的絕佳入門書籍


‧本次改版新增「非營利組織與公共關係」一章



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