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連鎖業商品開發與物流配送
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連鎖業商品開發與物流配送 
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Item No.:326836 BKTW-0010719005
  
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ISBN: 9789863690450
Author: 黃憲仁,周明德
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作者:黃憲仁,周明德
出版社:憲業
出版日期:2016年06月21日
語言:繁體中文
版別:初版
装订:平裝
页数:340
印刷:單色印刷
分級:普級
ISBN:9789863690450

內容簡介



連鎖業的商品開發策略,至少包括自有品牌開發,或是委外OEM生產,也有對外採購。整個商品線管理,要有效運作。



商品的推出上市,到銜接物流配送,當中必須有電腦化管理作為介面,本書內有詳細解說。



物流概念最早是50年代在美國形成的,從傳統物流(Physical Distribution)的出現,到今天日益發展完善的現代物流(Logistics),物流概念經歷了一個內涵不斷豐富,外延日益擴大,適用範圍日趨寬廣的歷史演變過程。



20世紀最具風潮的連鎖業,更需要憑藉物流中心的威力,如今,各行業物流中心相繼設立,有效提昇績效,擴大發揮連鎖業的經營魅力。



本書是專門針對連鎖企業的運作方式,以「商品管理為中心」,並以連鎖業的物流配送管理,做連鎖業的經營實務介紹。



本書可作為連鎖業總部的參考工具書,也可作為物流中心人員、工商管理的教學參考書。

本書特色



本書是專門針對連鎖企業的運作方式,以商品管理為中心,並以連鎖業的物流配送管理,做連鎖業的經營實務介紹。



本書可作為連鎖業總部的參考工具書,也可作為物流中心人員、工商管理的教學參考書。
 



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