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圖解流通業經營學
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圖解流通業經營學 
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Item No.:330536 BKTW-0010723061
  
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ISBN: 9789864510696
Author: 戴國良
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作者:戴國良
出版社:書泉
出版日期:2016年07月25日
語言:繁體中文
版別:初版
装订:平裝
页数:312
印刷:雙色印刷
分級:普級
ISBN:9789864510696

內容簡介



◎包含先進國家精華理論與臺灣本土最新案例


◎內容完整周延,涵蓋流通業的經營、管理、行銷、策略各面向


◎圖解方法表達,容易理解、學習效果加倍。


◎重視應用技能與觀念養成,提升上班族專業能力,幫助靈活運用。



「流通經營管理」(Distribution Management)在現代社會的演變下,已變得愈來愈重要。過去企管系教的是企業經營與管理;而現在教的是流通業的經營與管理,此課程更具有聚焦性與專業性,對學生的就業也大有幫助。流通業包括的行業非常廣泛,舉凡批發業、百貨零售業、倉儲業、物流業、連鎖零售業、加盟零售業、直營門市店及電子商務通路業等,均屬於流通業的範疇。



流通的機制也是企業營運上的一種必要功能:流通做不好,店裡的商品就會缺貨,引起消費者不滿,而且流通成本可能會升高,對企業產生不利影響;反之,「流通經營管理」如果具有效率與效能,則必然成為企業的競爭優勢,不僅能即時滿足消費者需求,更能達到提升業績、強化企業行銷策略的巨大成效。
 



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