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數位角色行銷秘訣:香蕉人談角色經濟
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數位角色行銷秘訣:香蕉人談角色經濟 
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Item No.:331428 BKTW-0010723968
  
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ISBN: 9789574953608
Author: 楊劍雄
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作者:楊劍雄
出版社:外貿協會
出版日期:2016年08月01日
語言:繁體中文
版別:初版
装订:平裝
页数:208
印刷:全彩印刷
分級:普級
ISBN:9789574953608

內容簡介



隨著角色經濟的討論趨勢不斷攀升,


也造就創意商機的無限延伸!


本書由香蕉人原創作者親身傳授,


從入門概念、成功案例,到角色授權、策略規劃等,


為您開創角色經營的致勝之路!



角色經濟其實一直存在我們的生活周邊,從連鎖速食推出的玩具公仔,到便利商店集點活動的贈品,現今更頻繁出現在通訊軟體貼圖、手機App、實體商品等,無一不是炙手可熱的角色經濟市場。近年來,在科技及網路快速發展下,造就新一代網路角色的興盛。許多企業開始利用虛擬角色建立品牌的獨特性,熱門角色不僅開啟不同面向的合作模式,甚至獲得行銷海外的機會。



本書希望藉由分享國內外角色經濟產業的資訊及觀點,讓臺灣的角色創作者產生更多交流及合作機會,獲得持續經營創作的動力,建立起臺灣的角色經濟產業鏈。
 



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