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切入中東市場商機
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切入中東市場商機 
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Item No.:331471 BKTW-0010723970
  
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RM 94.60
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RM 69.10 (USD 15.78)
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ISBN: 9789574953615
Author: 徐榮川
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作者:徐榮川
出版社:外貿協會
出版日期:2016年08月01日
語言:繁體中文
版別:初版
装订:平裝
页数:216
印刷:全彩印刷
分級:普級
ISBN:9789574953615

內容簡介



一般人腦海中對中東的印象,或許還停留在烈日當頭、在荒漠中行走的駱駝商隊,努力要走向綠洲的景象。然現在提到中東,或許在腦海中已浮現一棟棟摩天大樓與婦女同胞最愛的超大購物中心,以及深受兒童及年輕朋友喜愛的主題樂園,外加各類電影或媒體傳達的奢華生活。



本書將帶大家一起從歷史的脈絡,來了解中東民族或阿拉伯人為何對華夏民族的喜愛,進而善用過往絲路的情節,順勢進入中東市場。進一步探討,台商在中東市場中可以擁有哪些機遇及挑戰? 各企業應如何面對並籌畫在中東的市場布局? 凡此種種,將在本書為您做深入介紹。
 



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