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破壞者優勢:個人版破壞式創新,助你突破職場關卡,立刻進化
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破壞者優勢:個人版破壞式創新,助你突破職場關卡,立刻進化 
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Item No.:331801 BKTW-0010724435
  
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ISBN: 9789869340526
Author: 惠特妮.強森
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商品別名:Disrupt Yourself: Putting the Power of Disruptive Innovation to Work
作者:惠特妮.強森
譯者:郭庭瑄
出版社:商業周刊
出版日期:2016年08月04日
語言:繁體中文
版別:初版
装订:平裝
页数:208
印刷:單色印刷
分級:普級
ISBN:9789869340526

內容簡介

工作卡卡、績效普普、人帶不動…升級自己的時候到了!
2015全球最具影響力商業思想家?惠特妮?強森
職場版「破壞式創新」
助你認識自我優勢,為人生重新定義成功!


★克里斯汀生(破壞式創新教父)親推


★沃茲尼克(蘋果公司共同創辦人)好評


★ 商業周刊1499期書摘


★Amazon讀者5顆星推薦



在快速變遷的年代,你還在堅持「走老路比較安全,出舊招比較聰明」,卻怨嘆「出身魯蛇、升遷沒分、職場卡關」?看看惠特妮?強森的故事:



原為念音樂系、該當鋼琴手的她,因結婚而搬到紐約→沒工作卻得生活?她到華爾街投資銀行當秘書→工作需要進階?她修夜間課程轉當證券分析師→想創業自立?她找克里斯汀生教授合夥創辦了「玫瑰園投資顧問公司」。



她的每一步,就是靠「顛覆自己」(Disrupt Yourself)成功的!「破壞式創新」(Disruptive innovation)出自創新大師克里斯汀生教授,用來描述居於劣勢者從低階市場(提供商品品質次等、利潤或價格較低)發動創新、最終翻轉了整個產業。例如:當豐田汽車在一九五



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