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通路管理:行銷策略與企劃實戰案例(5版)
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通路管理:行銷策略與企劃實戰案例(5版) 
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Item No.:333501 BKTW-0010725976
  
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RM 86.40 (USD 19.73)
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ISBN: 9789863452461
Author: 戴國良
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作者:戴國良
出版社:鼎茂
出版日期:2016年08月08日
語言:繁體中文
版別:5版
装订:平裝
印刷:單色印刷
分級:普級
ISBN:9789863452461

內容簡介



「通路管理」是行銷學教科書中的4P之一,不管是產品管理、訂價管理、促銷管理或是「通路管理」,都是同等重要,而4P之間是一個組合及連貫,唯有同步同時做好,公司才能在市場上持續領先,成為第一品牌。

本書特色



1.配合本土經典案例,以本土通路品牌為主軸的通路專書。


2.本書取材來源及撰寫,均從企業實戰與實務面為核心。


3.以豐富案例輔助說明,強化「通路管理」+「通路行銷」的結合。


4.大量使用圖文表格,增加書籍易讀性。



本版與前版相較,除了新增第3章「電子商務通路概述」,有助讀者洞悉全球化市場趨勢,另外第9 章「中國大陸地區消費品通路介紹」,更能拓展學子國際視野,放眼兩岸市場布局。
 



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