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可樂白皮書:全球可樂品牌大全
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可樂白皮書:全球可樂品牌大全 
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Item No.:334978 BKTW-0010727654
  
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ISBN: 9789866151972
Author: 中本晉輔,中橋一朗
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作者:中本晉輔,中橋一朗
譯者:黃筱涵
出版社:智富
出版日期:2016年09月02日
語言:繁體中文
版別:初版
装订:平裝
页数:208
印刷:全彩印刷
分級:普級
ISBN:9789866151972

內容簡介

狂熱可樂迷的萬千冷知識!
從政治、經濟、行銷來看
全球可樂發展史 


可樂,為什麼非喝不可?


領受可樂謎樣的超凡魅力!
 


全世界的可樂品牌


二戰後,一齊在資本主義的大旗下


展開口味、包裝、行銷大戰


甚至牽涉全球經濟與政治


有多少期間限定的可樂款式,你有所不知?


第三世界的可樂品牌,如何異軍突起?
 


可口可樂為何可以代表美式文化,風靡全世界?


有關於可樂的一切


史上最詳解!
 


歷代五百款可樂,一次收藏!


透析可口可樂與百事可樂的路線之爭!


可樂迷怎能不會製作可樂?可樂自製方法大公開!



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