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日本最創意!博報堂的新人培訓課
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日本最創意!博報堂的新人培訓課 
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Item No.:336595 BKTW-0010729439
  
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ISBN: 9789861342856
Author: 高橋宣行
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商品別名:「人真似
作者:高橋宣行
譯者:邱香凝
出版社:先覺
出版日期:2016年10月01日
語言:繁體中文
版別:初版
装订:平裝
页数:144
印刷:單色印刷
分級:普級
ISBN:9789861342856

內容簡介

世界級日本廣告公司博報堂,
執行總監30年創意實戰精華!

60則箴言,每個人都該明白的創意思維,
帶你突破思考盲點,激發無盡靈感!


頂尖創意人教你有效思考,引爆一步到位的創造力!



博報堂是日本歷史最悠久,世界排名第六的廣告公司,在全球設立68個分公司,廣告客戶有Sony、可口可樂、豐田汽車、三得利、愛迪達等。為了培養獨樹一格的人才,博報堂自有一套培訓新人的方法。本書的60則箴言即是他們認為新人最該明白的關鍵思維,透過潛移默化,博報堂才能不斷培育出令人驚豔的創意人才。



作者曾任博報堂執行總監,在日本廣告界有超過30年的實務經驗,在第一線廣告製作生涯中,他發現這些經驗和箴言歷久彌新,每句話都令人大呼「原來是這麼回事!」「我從來沒想過!」他相信,在渴望擁有與眾不同創意的時代,這60則箴言能夠讓所有行業的從業人員獲得啟發,為客戶和老闆提供超乎期待的解決方案。



◆不要從固有概念中找答案,要為對方量身訂做


◆若沒有同理心,就不會明白該怎麼寫企畫


◆即使看著相同的東西,創意愈高的人,愈有驚人發現


◆要增加詞彙量,才能具體表達腦中的模糊概念
 



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