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全民瘋抓寶@錢進寶可夢商機:收服寶可夢玩家&非玩家的大錢潮
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全民瘋抓寶@錢進寶可夢商機:收服寶可夢玩家&非玩家的大錢潮 
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Item No.:337673 BKTW-0010730486
  
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ISBN: 9789869049443
Author: 謝昊霓
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作者:謝昊霓
出版社:創見文化
出版日期:2016年09月28日
語言:繁體中文
版別:初版
装订:平裝
页数:288
印刷:全彩印刷
分級:普級
ISBN:9789869049443

內容簡介

全世界都在瘋玩的寶可夢,你怎麼能置身事外?


全台第一本分析寶可夢帶來的商機,針對各行業提出最有效的創意行銷術。



不管你是想追趕流行卻不知如何開始的遊戲新手


還是想掌握行動商機卻不得其門而入的店家


或是想突破行銷困境卻總是缺乏靈感的企業主



從寶可夢遊戲入門、成功行銷案例,到創造品牌吉祥物,首席任天堂寶可夢行銷大師-NiNi謝昊霓帶你錢進熱點商機,收服寶可夢玩家&非玩家,開創致富之路!



特色1業績提升 擴增玩家出沒地,搶得先機與商機!


特色2行銷心法 針對各行業提供最有效且直接的行銷策略!


特色3口碑廣告 量身訂做各種行銷活動,掌握玩家分享經濟!


特色4虛實整合 創造自己的數位角色,創意商機無限延伸!



行銷不能只是把人吸引過來,還需要刺激消費!


行銷不能光靠企劃,還需要可執行的工具與平台!


本書提供各行業最實用的行銷撇步,助您抓住商機、加值既有業務,建立新經濟圈。


商業4.0時代,購買行為去中心化,抓住玩家滾進的錢潮才是王道!!



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