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Design Thinking 01:玩轉創業
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Design Thinking 01:玩轉創業 
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Item No.:340005 BKTW-0010732911
  
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ISBN: 9789620439544
Author: 梁銳光,杜紹基
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作者:梁銳光,杜紹基
出版社:三聯
出版日期:2016年10月21日
語言:繁體中文
版別:初版
装订:平裝
页数:180
印刷:單色印刷
分級:普級
ISBN:9789620439544

內容簡介



創業前需要的種種準備,需要累積的知識、經驗、社會人脈、起動資金、市場調研、了解客戶需求、行銷模式、財務管理等,對創業者來說都是一道道難關。「設計思維」(Design Thinking)可以協助我們有效找到「消費者」、「設計者」及「生產者」三者之間的默契,為創業及永續經營開路,近年大受歡迎的Airbnb也是「設計思維」的典型受益者。



Design Thinking被翻譯為「設計思維」或「設計思考」,以致許多人誤認為這是局限於設計行業的知識,是專屬於產品設計師或生產工程師的,這實在是一個很大的誤解。實際上,「設計思維」是一套源自於設計方法論,卻又自成一體的創新思維模式,它不僅可以應用於設計行業,更適用於各行各業,甚至我們生活的方方面面,是一套結合創新與分析能力,有效解決問題的方法論。



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