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網路+大數據:精準行銷的利器
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網路+大數據:精準行銷的利器 
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Item No.:340599 BKTW-0010733833
  
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RM 89.90
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RM 65.60 (USD 14.98)
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ISBN: 9789864761951
Author: 陳建英,黃演紅
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作者:陳建英,黃演紅
譯者:胡為君
出版社:碁峰
出版日期:2016年11月04日
語言:繁體中文
版別:初版
装订:平裝
页数:304
印刷:單色印刷
分級:普級
ISBN:9789864761951

內容簡介



人手一台智慧手機,如何做到個性化的精準行銷?


大數據行銷有成功案例嗎?



大數據時代的到來,改變了人們的生活方式,也改變了企業的生產和行銷行為。企業主導市場的時光已經一去不復返了,顧客變成了這個時代真正的主人。伴隨著顧客生活、消費方式的變化,企業的生產、行銷方式也被迫發生著改變。傳統企業只負責生產製造的時代已經結束了,每個企業要想生存下去,就不得不與顧客發生親密互動,在顧客的需求引導下尋求新的生存發展方式。而來自於顧客的資料,就是企業最好的決策依據。



本書從服裝、餐飲、交通、零售、商超、娛樂、通信、社交、廣告、醫療、生產製造等方面,為企業的精準行銷提出了建議和解決方案。企業在面對市場和消費者時,都會探索和形成體現自身優勢的方式。但不論是哪一種行業,在利用網際網路和大數據從事行銷工作時,基本的原理和策略是相通的。相信本書所介紹的成功案例,可以為您帶來靈感與啟發。



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