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一本書讀懂移動大數據
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一本書讀懂移動大數據 
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Item No.:340749 BKTW-0010733834
  
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ISBN: 9789865661908
Author: 海天電商金融研究中心
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作者:海天電商金融研究中心
出版社:四塊玉文創
出版日期:2016年11月05日
語言:繁體中文
版別:初版
装订:平裝
页数:288
印刷:全彩印刷
分級:普級
ISBN:9789865661908

內容簡介

學會移動大數據必備寶典!
技術x知識,帶領你進入大數據的世界,
理論x實務,讓數據分析、營銷人員等能多元應用數據,
帶領大家精準找到目標群眾!


從基本定義、主要特徵、挖掘與管理、客戶分析與定位、精準營銷、商業價值與創新、思維現狀與趨勢、營銷模式與策略、安全風險與管理等知識面理論,全面解析後,進一步帶你了解如何運用移動大數據。



不管是APP、QRCODE、影片網站等,都可以運用大數據找到目標群眾,做出精準的行銷策略。

本書特色



‧從知識到具體應用


運用理論,帶領初學者了解大數據,並搭配實際案例,使數據分析、營銷人員等,可印證在商業運用上,輕鬆進入大數據的時代。



‧圖表結合,引初學者入門


文字解釋搭配圖表介紹,使初入門者能更快速的暸解大數據,下一步就能實際運用。



‧大數據實務應用


不管是運用在開發陌生客群,或是在整合行銷上都可以運用大數據的資源,讓該產業人員完成
 



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