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Adobe Illustrator美學設計(附DVD)
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Adobe Illustrator美學設計(附DVD) 
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Item No.:368564 BKTW-0010763829
  
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ISBN: 9789863795629
Author: 蔡雅琦,方宏彬
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作者:蔡雅琦,方宏彬
出版社:佳魁資訊
出版日期:2017年08月25日
語言:繁體中文
版別:初版
装订:平裝
页数:368
印刷:全彩印刷
分級:普級
ISBN:9789863795629

內容簡介



CIS(Corporate Identity System)企業識別系統,主要由MI(Mind Identity)企業理念識別系統,BI(Behavior Identity)行為識別系統,VI(Visual Identity)企業視覺識別系統3 個部分所組成。將企業的經營理念與精神文化等訊息傳達給企業內部和社會大眾,使其對企業產生一致性的價值感,認同感及凝聚力的作用。



而標誌屬於VI 規畫之一,是經過標誌整合之後凝結而成的代表圖案,所以在設計時必須深入客戶理念,才能設計出足以傳達精神的圖像。特別注意的是VI(視覺識別)系統中,事物識別的名片、信紙、信封有著無法替代的核心地位,他們都是系統中不可或缺的第一應用要素群,是能夠傳播企業形象文化的重要載體,既保障了企業與企業之間、人與人之間的聯絡、交際、溝通,有充分展現了企業的品牌風格,也加強了人們對企業形象的識別性。本章將從實際案例中學習繪製標誌的常用技巧,以及名片設計的注意事項。



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