Support

Superbuy Live Support
www.superbuy.my
 
超級賣點101:「獨特銷售主張」USP術
100%
Authentic
超級賣點101:「獨特銷售主張」USP術 
   (Write a Review) |
Item No.:95762 BKTW-0010533649
  
Normal Price: 
RM 59.20
On Sale For: 
RM 43.20 (USD 9.84)
Save: 
RM 16.00 (27.0%)
Superpoint 
44 points
Brand:
Stock:
Available  
Delivery within 5 - 10 working days
ISBN: 9789866153563
Author: 周紹賢
Your Preference:
Quantity:
Add to watchlist

购物说明

1。所有的台湾书籍将由台湾进口,如需从台湾调货,空运可能将需5-10工作天
2。根据条规, 所有书籍将采先付款先发货方式,短暂缺货将可能发生,补货需5-14或以上工作天。

如有不便之处请多多包涵。 若您在订购商品之前希望跟进一步了解商品情况,或任何疑问,请先来函或来电与客户人员联络。 谢谢!

 


作者:周紹賢
出版社:德威
出版日期:2012年02月06日
語言:繁體中文
尺寸:25k
版別:初版
装订:平裝
页数:264
印刷:單色印刷
分級:普級
ISBN:9789866153563

內容簡介



超級賣點101

一般人所說的商品特色,就是行銷人員口中所言的USP。所謂 USP(Unique selling proposition)意為「獨特銷售主張」,這是一種利益的陳述,也就是消費者使用某項商品所能夠得到的「利益」。當這種利益性是其他品牌難以複製的「僅此一家,別無分號」時,便能將商品的銷售威力發揮到極致。

少了特殊賣點商品或商店,顧客不會自動上門;沒有賣點的商品,更要積極地「無中生有」,發掘差異點,才能長保自己的優勢地位。要如何創造特殊賣點,必須如何地無中生有,以《超級賣點101》為師,就對了! 作者簡介 周紹賢

台灣,台北市人:工商時報18年、大成報、自由時報專訪、能力(生產力)、震旦。

◆目前:品牌醫生Brand Dr工作室主人。

◆曾任:Max Factor(SK II)行銷經理、保力達企劃課長。

◆顧問:Intelligent、自在生技、日勝(上市)、大衛營、凱信出版、空中英語。

◆專案:古典玫瑰園、菲夢絲、Body Face、Zoomtool。

◆擅長:商品命名、廣告Campaign、腳本企劃、行銷創意。

◆著作:《創意high客》、《引爆創意54個奇招》、《生活藍海策略》、《雄霸市場廣告法》、《世界最經典的廣告創意》、《世界最神奇的商品復活術》、《世界最經典的逆向思考》、《商品命名36技》等30餘本書。



If you cant find the books in Superbuy.my, please Email us the title and we will search and order for you.

找不到你要买的书吗?立即 Email 至 Superbuy 你要找的书名, 我们将帮您下单。




 Customer Reviews on 超級賣點101:「獨特銷售主張」USP術

 There are no reviews for this product. Be the first one to share your opinion!

Create your review 


Question and Answer on 超級賣點101:「獨特銷售主張」USP術 


(0) Q & A on 超級賣點101:「獨特銷售主張」USP術   
Ask a Question


Recently Viewed


 
No Data.
 
Our operation hours is 9 am to 6 pm Monday to Friday,we'll back to you in normal business hours.
Q & A: 超級賣點101:「獨特銷售主張」USP術   
Ask a Question
 


Step 1: Browse/Search Product

Browse and select the product that you are interested through product category or product search.

Step 2: Add to Cart

Click the “Add to Cart” button to add items to your shopping cart and click the “Continue Shopping” button if you would like to continue shopping.

Step 3: Checkout & Login

If you are a first time purchaser you are requested to create an account with SuperBuy during the CheckOut. If you are an existing user, please login to complete the CheckOut. 

Step 4: Select Shipping Method

Select the desired shipping method, such as Poslaju or self-collect. (Note: Some items might use other courier services other than Poslaju. For self-collect, please contact us before you come to collect the items.)

Step 5: Select Payment Method

Select the payment method. We accept credit cards (Visa/Mastercard), Maybank2U, CIMB online, EPP, PayPal. You must then confirm the payment.

Step 6: Complete

The order is completed and you may print the receipt as a record.

 

You may also interested in :
scanitmobile
How QR Codes work
1. Get a free QR Barcode Scanner App for your smartphone
2. Point your phone to scan the code
3. Scan and Share it!